The Allusion of Supplements

This ad is meant to lure in young men and boys who want to become as big as they can without any work. The funny thing about this supplement is that no one is able to gain actual muscle mass, only the allusion of it. Creatine is a supplement that fills muscles with extra water, causing them to swell up and appear large. Also, the ad includes two beautiful blonde girls as extra incentive to become larger; portraying false hope to men who want or ‘crave’ a beautiful girl.
The author of this ad is Cell-Tech, the supplement company. The audience is any young men or teenage boys who want to gain muscle as fast as possible. It also targets men who are having trouble finding women to be with. The purpose of this ad is to give men false hope that they can be incredibly buff, without any work or discipline. It is also to attract men who have women problems and are looking for an easier way to attract women.
The pathos of this ad is appealing to men who have women and self esteem issues. Men who are unhappy with how they look will be drawn to this ad with false hopes of muscular beauty. The logos of this ad are non existent. The product itself isn’t even logical to me. The ethos of this ad is also non existent to me. None of these products are tested by the FDA, and I feel that this leaves the company with absolutely no credibility.